- Scan a code:Star Sign SeekerVirgin Voyages
Glad to announce the first part of our AR Ads campaign for Virgin Voyages, which has been showcased in Cannes!
For centuries, sailors have been using compasses and stars to navigate. Now, we invite you to explore some iconic VV symbols, reimagined as star signs.
This project is one of the most beautiful and complex ones we’ve ever built, encompassing everything from graphics to interactivity. We had both a hard time and a lot of fun designing everything! Precisely crafted 3D models of sea creatures, custom shaders to make them look shiny, environment, and sound design — all packed into the 4MB limitation of the Instagram AR experience.
Plus, there’s true interactivity: the creatures don’t just move along hard-coded trajectories. They descend from space to your hand, follow it, and then turn back when you decide to let them go.
Meta Team: Alina Savu / Thomas Bourret / Lindsay Gash / Rosa Martin / Kyle Reimer / Jess Strode-Young
VMLY&R Team: Luke Hurd / Camille Lavoie / Daniela Rosario / Lauren Galanek
VV Team: Billy Bohan Chinique